With this new addition to its diversified engineering-based infrastructure and services portfolio UEM Group saw an opportunity to refresh the brand. Through a brand refresh pitching exercise, REED was appointed as the branding agency to deliver on the internal and external go-to-market initiatives.

In the brand refresh, UEM Group’s brand was repositioned with a larger sense of purpose - to create a world worth looking forward to, while its symbol was given new meaning. The tagline ‘The Future in Our Hands’ and super graphic of the hand logo symbol were created completing a stronger more relevant and future-proofed corporate brand narrative.