Launched in February 2020, just before the lockdowns took effect and the world was changed forever. Any plans we had for brand building and awareness were no longer important - staying alive and staying in business was. The REED team was inspired by the Clients living their CHIEF values of Caring, Honest, Involved, Enthusiastic and Fun-loving.

The change of leadership was secure enough to take the brand on giving it an opportunity to grow. Sub-systems such as the Product Branding Series and sub-brands such as Trésor were realigned to the Find your Happy master brand.

The brand has consistently been recognised in the market - being awarded a Putra Brand Award Platinum and subsequent two golds, while also being recognised by winning People Choice Awards as a brand.